Date
Spring 04

My role
Concept, design, content and coding

Designed at
UW School of Art

Britenow

interactive design, print design, css/html

As my MFA thesis project at the University of Washington, I created BriteNow to examine the role of persuasion in advertising and design. I identified 20 common persuasive techniques, used them to create postcard advertisements for BriteNow.com, and distributed them in free locations such as coffee shops. The website provided information about each technique, as well as a gallery for uploading real-world examples. As part of the process, each MFA candidate displayed work at the Henry Art Gallery as part of the MFA show.